Identify the conclusion before naming the flaw.
Start with the claim the author wants you to accept. Then identify the evidence offered for it. The issue is the step from that evidence to that conclusion, not whether the topic sounds doubtful or the conclusion could happen to be true.
Describe the mistake in ordinary language.
Before looking for a familiar label, explain what the author has taken for granted. Did a study test what the conclusion claims? Did a comparison leave out a relevant difference? Did the meaning of a term shift? A precise description is more useful than a broad label such as “bad evidence.”
Make every word of an answer earn its place.
An answer can describe a real reasoning mistake and still fail to describe this argument. Check the direction of the alleged inference, the strength of the conclusion and whether the author actually makes the assumption the answer attributes to them.
What to notice in the sample
The formula’s designer claims the new formula will forecast next season’s titles more accurately. The clerk checks the arithmetic on the same records used to build the formula. The question is whether an independent person has supplied independent evidence—not whether the arithmetic is correct.